Sony KDL-40V2500 40" Bravia V-Series 1080p LCD HDTV

Pack in the sports, movies and games with an amazing backlit 40" picture1, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. Plug in your PC and up to 7 other components—including HDMI™—to create the full entertainment experience. And enjoy the quality and style that can only come from a Bravia™ TV.
Feature List BRAVIA Engine™ Full Digital Video Processor: BRAVIA™ V-Series LCD televisions use Sony's BRAVIA Engine™ full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker.
Full HD 1080: There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. With Sony BRAVIA V-Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Panel Resolution:

When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

Live Color Creation System:

Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture itself.

High Contrast Ratio:

Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on BRAVIA V-Series TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. VESA test and measurement methods are applied yielding a contrast ratio of used 7000:1. This number represents the widest possible ratio between black and white contrast levels. Sony also measures their BRAVIA televisions with a more stringent method that measures the amount of black and white levels that can appear on the screen at the same time. This method yields a more real world measurement of 1300:1
HDMI™ and PC Connectivity: Designed for maximum versatility, Sony’s BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA V-Series TVs include (2) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor.

Product Description

Full HD 1920 x 1080 panel Resolution with over 2 million Pixels is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray Disc player. Sony's Advanced Contrast Enhancer (ACE) builds on a Dynamic Contrast Ratio of up to 7000:1 achieved by using real-time image processing to adjust the Contrast along with optimizing backlight levels. It starts with the BRAVIA Engine video processing system, which enhances Primary Colors and corrects half-tone colors for natural overall color. Designed for maximum versatility, Sony's BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces such as HDMI (High-Definition Multimedia Interface), the first industry-supported, uncompressed, all-Digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel Digital audio to provide matchless image and sound reproduction. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high Resolution BRAVIA V-Series Digital TV as a computer monitor. 2x HDMI (High Definition Multimedia Interface) HD Component Y/Pb/Pr Video Input PC Input ATSC Digital tuner with unscrambled Digital cable (QAM) capability Space saving, bottom speaker design 20W (10W x 2) Digital Amplifier Analog Audio Inputs - 5 (1 Side / 4 rear) Variable & Fixed Audio Out - 1 (Rear) Component Video (Y/Pb/Pr) Inputs - 2 (Rear) Composite Video Inputs - 3 (1 Side / 2 Rear) Digital Audio Outputs - 1 (Rear) RF Connection Inputs - 1 (Rear) S-Video Inputs - 2 (1 Rear / 1 Side) Headphone Output - 1 (Side) HDMI Connections - 2 (Rear) - 1 rear input included L/R audio inputs Display Technology - LCD (178 degrees Wide Viewing Angle LCD Display panels) Unit Dimensions - Approximate 38.9 x 28.19 x 10.42 inch / Weight - 52.91 pound

CES 2009 preview: HDTV

This year's CES will bring the usual array of extremely large, easy-to-blog HDTVs, although we're not sure anybody will top the 150-inch Panasonic plasma from last year. More interesting is a group of new trends that, compared with items like "1080p" and "HDMI 1.3" from previous years, could actually prove exciting. OK fine, they're nothing compared with Macworld, but they're as exciting as HDTVs get.

Philips' Eco TV, the 2008 Best in Show winner, heralds a 'green TV' trend in 2009.

(Credit: Philips)

Eco-friendly: Oil prices might be falling with the financial crisis, but with a new, more environmentally conscious president and general belt-tightening, the American public may finally be ready to factorpower consumption into a TV-buying decision. The new Energy Star ratings rolled out in late 2008 will help separate the wastrel TVs from the misers, but as with dishwashers, we expect most TVs to bear the little blue logo in 2009. More TV makers will market "green TVs" than ever, and with some of the technologies below, especially OLED and LED, they could improve efficiency even further.

Internet connectivity: 2008 saw a rash of TVs with the capability to stream video, music, and photos over a network, along with some models from Panasonic and Samsung that display news, weather, business information, and other Internet content onscreen. In 2009, we will see further interactive capabilities, perhaps including Netflix streaming or access to online video sites like Hulu. Web video displayed on an actual TV seems like a no-brainer, and given the fractured market perhaps we're being overly optimistic. But it sure would be cool.

OLED: No display technology is cooler than OLED. Sony was first to market with a consumer OLED TV, the 11-inch XEL-1, and we expect the company to announce a larger screen size, perhaps as big as 30 inches, this year. Samsung will also join the fray. But don't expect these sets to be affordable or widely available anytime this year--or next.

LED: Much more accessible than OLED, LED backlights combined with standard LCD technology will be out in force in 2009. We've heard that one manufacturer wants to create a separate market segment called "LED TV," to separate these more-expensive, better-performing models from their non-LED LCD brethren. Samsung, Sony, and LG, at least, will expand their LED lineups in 2009, and prices will definitely fall as production ramps up.

240Hz: As the marketing logic goes, if 120Hz is good, 240Hz has to be twice as nice, right? Not really, but that higher number sure looks impressive on a spec sheet, and Sony is already selling a 240Hz LCD in its KDL-52XBR7--which, in case you don't want to click through, did not perform twice as well. Nonetheless, Samsung and LG will likely up the Hz ante in 2009 as well.

Dejudder processing: Currently widely available in 120Hz LCDs, the ability to smooth out motion, known as "dejudder," will probably migrate in force to plasma, standard 60Hz LCDs, and rear-projection, too. If you like that smooth effect feel free to rejoice, but we'll probably stick with leaving it Off, thank you.

Ultrathin flat panels: Last year's CES included a number of even flatter flat-panel LCD TVs, like the Hitachi UT37X902, and we expect abuse of the phrase "thin is in" to grow during this year's show coverage. Ultrathin technology may also make its way to plasma models this year. Of course, the difference between the standard 3 or so inches thick panel and "ultrathin" models 1 inch thick or less isn't going to sway many buyers to pay extra, but that won't stop manufacturers from pushing thin anyway.

DTV transition: We'd be remiss if we didn't mention that about a month after CES the country will go through the transition from analog to digital TV. A few manufacturers will probably take advantage of the transition to market portable DTV-ready sets or even TVs with built-in DVRs that can record digital over-the-air programming. Seriously, if you have over-the-air TV, streaming Netflix and Hulu, why keep cable?

What new HDTV technology do you want to see announced at this year's CES? Let us know in comments.

Source: http://ces.cnet.com/8301-19167_1-10121364-100.html?tag=centerColumnArea1.1